As a trained anthropologist, Gonzales approaches these issues using long-term ethnographic research – participant-observation and interviews. Public historians often encounter the clash between community, politics and capitalism through their own perspectives as cultural workers. Meanwhile, through his research, Gonzales straddles the worlds of activists, employees, academics and stakeholders. As a project insider, he was able to gain access to the planning process from the very beginning – insinuating himself without being conspicuous (39-40). He conducted individual interviews later on, after the exhibitions opened, to gather participants' reflections (40-41).
Ultimately, he argues that Chicano cultural workers strategically employed their ethnic identities and political investments in order to assert their presence and effect more change within the constraints of planning and implementation. The resultant exhibitions were a synthesis of community and outsider interests – reflected back at audiences. Gonzales' major themes include:
I will be looking to incorporate this text and several others into my MA thesis this year!